Part cheerleader, part coach, and part confidante, I’m here to help you get unstuck and make your life vision board a reality.

Meet your progress partner

Oh yeah, and I’m also a reformed, people-pleasing perfectionist! Raised by parents who grew up poor but created first-generation wealth through sheer hard work, I’ve always put immense pressure on myself to make something of myself. So, when I finished studying journalism at university, I hustled my butt off to land a job in the competitive world of magazine publishing.

It was only once I got everything I had always wanted that I realised that actually, it wasn’t what I wanted at all. I grew tired of being shackled to a desk in a dark office from 9-5 and writing the same type of content day in and day out. Despite the well-intentioned advice of everyone around me, I followed my gut and took a huge pay cut to work at a lifestyle blog. It was while there that I launched my first copywriting business as a side hustle to diversity my income. I also learned the ropes of blogging and saw a gap in the market for more relatable and aspirational content — so in 2018 I started my own blog, A Girl In Progress.

Hey! I’m Emma, but you can call me Em!

I’m an ocean-loving pizza enthusiast and a girl of many laughs (some louder and dorkier than others!)

My life now is beyond what I had ever envisioned for myself. I work from home in my beautiful beachside apartment in my trackies, doing a mix of content and coaching work that truly lights me up inside.

But, if there’s one thing I’ve learned along the way is, creating an extraordinary life required doing things a little differently, It meant letting go of the idea of what I thought I needed to be or do in order to be ‘perfect’ and following my own intuition, instead. It meant ditching what I believed productivity should look like (after a bout of burnout!) and creating it on my own terms. 

Within a few years, I had made well over 6 figures as a content writer, grown my blog to over 100,000 readers, launched my first digital course to over 3000 students, and even had my first book, Progress Over Perfection, internationally published.

And hey, it’s not like you hate your life. There’s nothing wrong with it, per se. You’ve worked really dang hard to get to where you are now. You’ve got a job that looks great on paper, and a nice, comfy life. But, you still just feel like something is missing. There’s a gap between the life you see when you close your eyes and the one unfolding in your reality. You just know you’re destined for more. And yet, you just can't get out of your own way to take action.

But, you feel like you just can’t get out of your own way to start (or finish) what you need to, in order to make those dreams a reality

Let me guess — you’re here because you want an extraordinary life, too

Only to find yourself so exhausted, drained and distracted all I ended up doing was mindlessly scrolling Instagram or binge-watching Netflix. Cue the frustrated tears a few hours later!

But, I also know the incredible results and satisfaction that can come from powering through the discomfort and putting imperfect work out into the world.

....Like, the free eBook I wrote in an hour and threw up on my website...which was found by a NYC publishing house who offered me an international publishing house!

I know what it's like to thank your lucky stars that you started when you did.

I know what it’s like to finish up a long day in the office (because, you’ve gotta pay those bills, right?) and finally get a chance to sit down and work on your side hustle...

Trust me, I’ve been where you are now.

The only thing separating you and the people who are where you want to be?

Imperfect action.

It’s my secret weapon against perfectionism, procrastination, and overwhelm, and I can’t wait for it to become yours, too

Freedom, creativity, and integrity are my three highest values

I believe it’s possible to be the best version of yourself, while also accepting yourself exactly as you are

I’m an INFJ who’s a type-3 on the Enneagram. So, I’m deeply sensitive, but also ambitious as heck!

Do no harm, take no shit! I believe in being kind, but also setting firm boundaries

Progress over perfection. There’s a reason it’s the title of my book!

Here’s what else I’m all about

It’s not just pizza and imperfect action that get me pumped

my business values

Work It by Missy Elliot

Go-to dancefloor song


TV and movie extra

Weirdest job


a few fun facts

Anywhere in Japan

Go-to travel destination


    Moscow Mule

   My fave cocktail


A cheese platter picnic on a sunny day

My happy place



I can’t wait to chat! Book your free breakthrough session here and let’s start making those dreams a reality

Ready to create some serious progress together?